A three-pronged approach has been adopted to strengthen the Government and CII’s battle against Covid-19. The focus is on:

• • Creating awareness and behavioural change by dispelling myths and misconceptions around vaccinations to mobilise communities for vaccinations
• • Convening industry support and partnering with hospitals, NGOs, and local authorities to set up free vaccination camps for low-income and
     poor communities
• • Promoting and facilitating industry to roll out camps at their workplace or industrial hubs, especially for blue-collared workers, those at the shop-floor level
     construction workers, labour, and their families etc

Under this extensive, pan-India vaccination drive, the CII Foundation is undertaking the task of reaching out to some of the most difficult and remote locations, often walking several kilometres and taking different modes of transport such as water ambulances to reach people in interior Dal Lake in Srinagar.

Simultaneously, the CII Foundation is addressing vaccine hesitancy by dispelling myths associated with vaccinations and encouraging communities to get vaccinated at the earliest. The CII Foundation Woman Exemplars are playing a key role in mobilizing communities for vaccinations and setting up vaccination camps by working closely with local health bodies.