The project implemented with support from Godrej & Boyce, aimed at augmenting the income of the poor and middle-class farmers of Wachcham village, Bageshwar district, Uttarakhand through herb plantation and sale of their produce at better prices. Each family grows Rosemary, Kala Jeera, Tulsi / Basil and Jambu on their land, yielding an estimated earning of Rs. 75,000-1,00,000 per annum.
The initiative has reduced migration of the villagers and restored their confidence in agricultural practice. As part of the project, the villagers have also been trained on how to take care of the plantation in extreme conditions.